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DOC BAN X ANANAS

Client

RMIT School of

Communication & Design (SCD)

Year

2022

Location

Ho Chi Minh City

Achievement

This project has been selected for Digital Media & SCD Show Case 2022.

People often follow the majority, but few dare to go against it. In particular, gen Z feels desperate when the difference is not accepted and people assume that difference is awkward. “Độc Bản” is the story of the character L finding who he is and what he wants.

L chose Ananas to represent the upbeat version of creating his own 'Doc ban' (uniqueness) to sympathize with the journey of discovering himself.

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© 2022 by TRAN LE LONG

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