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DOC BAN X ANANAS
Client
RMIT School of
Communication & Design (SCD)
Year
2022
Location
Ho Chi Minh City
Achievement
This project has been selected for Digital Media & SCD Show Case 2022.
People often follow the majority, but few dare to go against it. In particular, gen Z feels desperate when the difference is not accepted and people assume that difference is awkward. “Độc Bản” is the story of the character L finding who he is and what he wants.
L chose Ananas to represent the upbeat version of creating his own 'Doc ban' (uniqueness) to sympathize with the journey of discovering himself.



















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